How can you learn how to market your Network Marketing business effectively? You may have learned the hard way that chasing friends and family or inviting strangers to meetings is far from following a practical business plan.
Many old school network marketers view the Internet with skepticism. But like it or not, the Internet is the future of network marketing. The Internet allows prospects the opportunity to research every detail of virtually any company in the world, with just the click of a button. This paradigm shift has created an opportunity and a necessity for us to differentiate ourselves from the masses, while allowing us to expose our businesses to a much larger audience than ever before. The Internet has also created an avenue for us to build our own "brand” as a network marketing leader, and in the process shift ourselves from the hunter to the hunted.
I just read something today that really made me mad. Apparently, a highly respected veteran in the network marketing industry, sent out an e-mail that was bashing what he called “Network Marketing” gurus for teaching people the skills of self-branding and independent lead generation.
This guy said that 99% of network marketers don’t want to know about how to brand themselves in their business or learn the skill of lead generation and, he said, that people didn't have the mental capacity to do it. I was appalled. How cynical. How insulting to the 99% of network marketers in the industry.
The ironic part of it, that this was coming from a guy sending out an email to a list of subscribers he had created through personal lead generation and self branding.
This veteran’s view was eerily similar to a guy I studied in college- Karl Marx. You may have heard of him, the Father of Communism. Karl Marx believed that people are too stupid to make their own decisions on how to spend their money. Thus, it was the job of the almighty government to tell them how to spend their money. This guy’s idea that 99% of network marketers don’t have the ability to learn how to brand themselves is not much different that Mr. Marx’s.
It doesn’t surprise me all that much though, when you think about it. This guy made his money the old-fashioned way. Talking to everyone within a 3-foot radius. He knows how tough it is to build a business that way. That’s exactly why only approximately 3% really make money in network marketing…that is…until now.
With the Internet came the ability to talk with a person across the country with the click of a mouse. With the Internet came our ability to grow a business much faster than the Veterans did. And the people who figured out how to use the Internet to achieve this feat became instant MLM leaders, and this doesn’t make the “old school” guys very happy. They are miffed that someone could build an organization equal in size to theirs in less than half the time- without cold calls, hotel meetings, and coffee appointments. So they will naysay it until the very end. They don’t want the competition for the leadership roles! Shame on them!
Considering that these folks preach from their stages in hotel meeting rooms, on conference calls, and at conventions about how their company offers the “average” person the ability to make millions. Yet, when others try to teach their distributors how to make millions, but in a different way (and a faster and much more efficient way I might add) they criticize their efforts.
If it is true that 99% of network marketers aren’t interested in self-branding (branding themselves as a leader) and generating their own leads instead of paying $5 per lead, then we’re all in trouble because the high attrition rate in network marketing will stay the same. I don’t believe that is the case at all.
Actually I believe that our industry is filled with highly motivated and innovative individuals that don't want to be given a job to do without personal thought or insight. The “old-school” way of network marketing tells people to: Take people to a hotel meeting. Meet them at a coffee shop. Answer their objections with these canned responses. “Edify” your upline. Close them using one of 5 methods.
It’s a job. It’s not a business. If it was a business, you would be able to infuse creativity and your own thoughts into the system. If it was a business, you would be a true leader and offer truly valuable information to your downline, not the tired old recipe handed down from generation to generation.
Yes. You can get people into the business using the traditional recipe. But you have to go through the time-consuming, emotionally draining recipe thousands of times to even build a small organization. If they say 1 out of 10 will join your business…Then after talking with 100 you’ve only got 10 people. That sounds like a pretty darn inefficient way to run a business.
It doesn’t surprise me all that much though, when you think about it. This guy made his money the old-fashioned way. Talking to everyone within a 3-foot radius. He knows how tough it is to build a business that way. That’s exactly why only approximately 3% really make money in network marketing…that is…until now.
With the Internet came the ability to talk with a person across the country with the click of a mouse. With the Internet came our ability to grow a business much faster than the Veterans did. And the people who figured out how to use the Internet to achieve this feat became instant MLM leaders, and this doesn’t make the “old school” guys very happy. They are miffed that someone could build an organization equal in size to theirs in less than half the time- without cold calls, hotel meetings, and coffee appointments. So they will naysay it until the very end. They don’t want the competition for the leadership roles! Shame on them!
Considering that these folks preach from their stages in hotel meeting rooms, on conference calls, and at conventions about how their company offers the “average” person the ability to make millions. Yet, when others try to teach their distributors how to make millions, but in a different way (and a faster and much more efficient way I might add) they criticize their efforts.
If it is true that 99% of network marketers aren’t interested in self-branding (branding themselves as a leader) and generating their own leads instead of paying $5 per lead, then we’re all in trouble because the high attrition rate in network marketing will stay the same. I don’t believe that is the case at all.
Actually I believe that our industry is filled with highly motivated and innovative individuals that don't want to be given a job to do without personal thought or insight. The “old-school” way of network marketing tells people to: Take people to a hotel meeting. Meet them at a coffee shop. Answer their objections with these canned responses. “Edify” your upline. Close them using one of 5 methods.
It’s a job. It’s not a business. If it was a business, you would be able to infuse creativity and your own thoughts into the system. If it was a business, you would be a true leader and offer truly valuable information to your downline, not the tired old recipe handed down from generation to generation.
Yes. You can get people into the business using the traditional recipe. But you have to go through the time-consuming, emotionally draining recipe thousands of times to even build a small organization. If they say 1 out of 10 will join your business…Then after talking with 100 you’ve only got 10 people. That sounds like a pretty darn inefficient way to run a business.
With Internet marketing you can become a leader just by educating yourself and helping to educate other people on how to build a business. With internet marketing, you build a group of people who trust you, and want to do business with you.
With Internet marketing you aren’t limited to talking with people in your hometown or in cities within driving distance.
With Internet marketing people come to you to learn information. Now what’s so wrong with that? Why should we be resigned to being the hunter instead of the hunted? You shouldn’t.
I believe that Internet marketing offers the ability for people to learn how to become leaders, for them to become leaders, and for them to get rewarded for their efforts in helping others.
Network marketing offers people like you and me, who don’t have hundreds of thousands or millions to invest in a brick and mortar business, the opportunity to earn a great income working from home within just a few years.
I believe that you have that future waiting for you.
How do I know?
Because I started from nothing, and if I can attract people into my Network Marketing business without using the tired old recipe, so can you. If I can have multiple people join my business in just a few weeks without ever having spoken to them about my business, so can you. I believe you can even if you don’t.
There will come a day when you'll have a thriving organization that grows without effort, and a lack of money is no longer an issue. I believe that the day will come, just a few years down the road, when you look at yourself in the mirror and say . . . "How did I get so lucky? Do I really deserve all this?"
The answer is . . . Yes you do!
And if you want to do it online I'm waiting for you so that I can teach you the REAL way to become an independent business owner and network marketing leader, not the traditional old recipe of pestering everyone in your path, but instead one where you rise up as a leader, help others attain their dreams, while at the same time attaining your own.
Click here to get started!
To Your Success!
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Roxana is an Internet & network marketing business coach. She is teaching Network Marketers from many different companies how to apply attraction marketing online to attract free qualified leads and to create a cash flow while building their MLM business.
With Internet marketing you aren’t limited to talking with people in your hometown or in cities within driving distance.
With Internet marketing people come to you to learn information. Now what’s so wrong with that? Why should we be resigned to being the hunter instead of the hunted? You shouldn’t.
I believe that Internet marketing offers the ability for people to learn how to become leaders, for them to become leaders, and for them to get rewarded for their efforts in helping others.
Network marketing offers people like you and me, who don’t have hundreds of thousands or millions to invest in a brick and mortar business, the opportunity to earn a great income working from home within just a few years.
I believe that you have that future waiting for you.
How do I know?
Because I started from nothing, and if I can attract people into my Network Marketing business without using the tired old recipe, so can you. If I can have multiple people join my business in just a few weeks without ever having spoken to them about my business, so can you. I believe you can even if you don’t.
There will come a day when you'll have a thriving organization that grows without effort, and a lack of money is no longer an issue. I believe that the day will come, just a few years down the road, when you look at yourself in the mirror and say . . . "How did I get so lucky? Do I really deserve all this?"
The answer is . . . Yes you do!
And if you want to do it online I'm waiting for you so that I can teach you the REAL way to become an independent business owner and network marketing leader, not the traditional old recipe of pestering everyone in your path, but instead one where you rise up as a leader, help others attain their dreams, while at the same time attaining your own.
Click here to get started!
To Your Success!
--------------------------------
Roxana is an Internet & network marketing business coach. She is teaching Network Marketers from many different companies how to apply attraction marketing online to attract free qualified leads and to create a cash flow while building their MLM business.
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