A squeeze page or lead capture is just a single page with sales copy and an opt-in email sign-up form. The idea is to “capture” the web surfer’s contact info and eventually to generate a list of targeted leads that are interested in solving a niche problem.
There are three main reasons you need a capture page. They are:
1. It is the only way to build your list.
2. It establishes your online identity.
3. It pre-sorts the people that come by, allowing the tire kickers to keep moving.
There are three main reasons you need a capture page. They are:
1. It is the only way to build your list.
2. It establishes your online identity.
3. It pre-sorts the people that come by, allowing the tire kickers to keep moving.
Now you can contact people who have expressed interest in home-based business, MLM, money-making, extra-income opportunities.
Your List Is Your Most Important Asset In Business
Whether you’re new to making money online or not, I am sure you have heard that building a list of email addresses is key to your success.
Your list is your most important business asset whether you are in network marketing, Internet marketing or retail marketing. Your list is made up of the people who - at one time or another - raised their hand and said “I am interested in what you have to say”.
Your list will become your personal warm market, even if you never meet them in person. In order for people to “raise their hand” and let you know they want more info, you have to have a place for them to enter their info. A capture page will have a “form” that the surfer will complete, providing you with both the means to contact them, and permission to do so.
Since a squeeze page is also the very first “impression” of you and your services/products, it n needs to look good, work right and intrigue them. Although it’s important to make a good impression on your capture page, don’t overly obsess about what it looks like in the beginning. You will refine it over time. Your prospects/customers will tell you what is working and what isn’t. No, they won’t dial the phone and tell you outright, but they will tell you just the same. It will be in the number of “opt-in’s” you get with a new headline verses the old one or when you add bullet points.
A good squeeze page or lead capture page can generate a responsive list of prospects that can be turn into customers with a good email follow up strategy.
Let’s say you are offering a free eBook in exchange for someone’s contact info. The capture page will explain the offer, and ask for their info. If they aren’t willing to provide it, there is nothing else they can see or do on your site, so they move on. Don’t add any other links to your capture page, other than the “Get More Info” or “Send My Report” link or button. That should be all they can do. Opt-In or move on. Period.
Listen, it takes time to build up trust. Your best friend didn’t become your best friend overnight, and your prospects will need time to warm up as well. Your list gives you the time to build a relationship with them. Show them you are someone they can trust. Someone worth listening to. If you want to build, you capture page this is a great resource to do it easily and without complications. Squeeze page, you will be able to build your list fast.
